Bread, butter and dreamwork: why politics must speak to a more complex picture of needs
Will Stronge
11th June 2025

It’s clear to anyone paying attention that the ‘radical right’ are a growing near-term threat to any socio-economic policies that seek to maximise human freedom, bolster innovations to benefit the majority of the population, increase disposable incomes, keep healthcare free and so on. All of the national policy reforms for which we’ve waited through 15 years of austerity (and are still, largely, waiting) – as well as all of the future-oriented policies that we desperately need (better work-life balance, more substantial social security, a green energy grid, etc.) – are incredibly doubtful prospects should ‘disaster nationalists’ have their way.
Richard Seymour ends his outstanding book on the psychology – or ‘dreamwork’ – of these various nationalist movements with a discussion of ‘what is to be done’ to counter such threats. On whether the correct response to this incipient fascism is a ‘bread and butter’ politics of higher wages, good housing, greater security, etc. he writes:
We cannot hope to bypass the explosive psychological power of disaster nationalism or the requirement to confront its potpourri of apocalyptic ideas by offering its subjects material comfort…I am not suggesting that bread-and-butter politics is superfluous. It will help. We do need bread and butter. We even like it. But we don’t love it. And the things we do love often don’t give us any material benefit whatever [sic]…The ideas that people love, and hold dear, are often ideas for which they are prepared to sacrifice a great deal. (2025, p. 202)
This of course challenges mainstream political discourse – particularly on the centre-left— around what policy needs to ‘deliver’. We’ve often heard politicians and policymakers frame their work as an exercise in meeting people’s “bread and butter” needs: housing, jobs, healthcare, security. For instance, against the left, the centre has argued in favour of a focus on these ‘day-to-day’ needs, rather than supposedly ‘niche’ worries about foreign policy; in turn, against the centre, the left has often insisted that opposition to immigration can be undercut by addressing more ‘fundamental’ socio-economic needs. In both cases, the ‘needs’ in question often are undoubtedly essential. But to treat them as sufficient is to profoundly misunderstand what motivates people – and what makes politics truly potent.
This is not just a question of misdiagnosing problems; it is a strategic failure in an age of rising far right movements. The radical far right is not winning followers because it offers better tax policies or more efficient service delivery. It is winning because it offers something else: a compelling story, a strong affective momentum and certain psychological fulfilments (albeit self-destructive ones) within a period of volatility and instability. It generates desire. It promises belonging, meaning, and a vision of the future—however exclusionary or regressive that vision may be. This psychological and emotional pull is a crucial source of its strength.
In contrast, much of progressive politics remains rooted in an outdated conception of human need: a sort of ‘bread and butter economism’ shared by both the centre and much of the left. It assumes that if we can simply provide ‘sufficient’ material goods—more housing, better pay, cheaper transport—then political alienation will dissolve. The steps to get there, or what counts as ‘sufficiency’ might vary, but the underlying mechanism remains the same. But this is not how people – nor their needs – operate.
Beyond the hierarchy of needs
We should challenge one of the most persistent metaphors often implicit in policy-making: Maslow’s hierarchy of needs. This is normally pictured as a pyramid – interpreted as a sequential ladder: first physiological needs, then safety, then love and belonging, then esteem, and only once those are fulfilled, self-actualisation. But this model, as scholars have noted, simplifies and misrepresents Maslow’s actual thinking—and it obscures a more dynamic, recursive understanding of human motivation. As authors of a paper investigating (and aiming to expunge) the image of the pyramid from the representation of Maslow’s work argue:
Maslow believed that people have partially satisfied needs and partially unsatisfied needs at the same time, that a lower level need may be only partially met before a higher-level need emerges, and that the order in which needs emerge is not fixed.
A person does not wait until they are fed to seek freedom. A community does not ignore its political demands until the bins are collected.
What’s fascinating is that, as Teju Ravilochan’s post explores, in the 1930s Maslow spent time with, and was influenced by, the Blackfoot Nation in Canada. There, he observed that people often pursued meaning, dignity, expression amongst a plethora of other goals – across different senses of time – even in conditions of material scarcity (thanks to David Cobb for telling me about this connection). In common with the Blackfoot people, other First Nations utilise what we might call ‘multi-dimensional models of need’, which look more like overlapping and intertwining circles, rather than a pyramid. Indeed, referring to Seneca First Nation member and psychologist Terry Cross (see his slides here), Cindy Blackstock represents some of these ideas in the circular model shown below:

In different contexts, different needs surface and become more pronounced – and this means that meeting them requires different solutions. Blackstock summarises that:
[P]hysical needs are not always primary in nature as Maslow argues, given the many examples of people who forgo physical safety and well-being in order to achieve love, belonging, and relationships or to achieve spiritual or pedagogical objectives. The idea of dying for [your] country is an example of this as men and women fight in times of war.
Thus, we arrive at the same terrain that Seymour identifies as the molecular site of political contestation: human need, beyond just our ‘bread and butter’.
This philosophical shift has profound implications for policy. It tells us that people require more than subsistence — or at least that subsistence coexists in complex ways with other needs, such as respect, long-term achievement, connection with others, desires for a vision of a good life and more besides. Of course, the Blackfoot and Seneca ways of conceiving of people’s fundamental needs are just alternative models, of which there are many others, that call for scrutiny and contextual analysis. But their shared position with Maslow regarding a wider, more dynamic picture of human need connects well with our intuitive sense of the jumble of things that motivate us at any one time (and that change across time as we develop too).
At Autonomy, we believe this insight must animate new political thinking and policy design. Meeting basic needs is not enough; we must also design for desire as much as for sustenance; for the capacity for subjective development as much as for baseline comforts. This is the foundation of our work on public luxury—a philosophy that calls for shared abundance, not mere sufficiency. As Autonomy board members have also explored this in their work, the recent blog post ‘From Basic Services to Public Luxury’ argues that society should provide not just what is needed to survive, but what is needed to flourish. That means beauty, dignity, leisure, and individual and collective joy.
If the left is to once again become a project associated with the future, with the cultivation of desire, it must move beyond bread and butter. It must offer not just security, but enchantment; not just equality, but aspiration. “[N]ew kinds of countervisions that speak to people’s desires, and wrestle with their sense of possibilities” as Lawrence Grossberg puts it. In doing so, it can build a politics that competes not just via spreadsheets and consumption baskets, but on the playing field of spirit as well.
- Blackstock, Cindy. (2011). The Emergency of the Breath of Life Theory. Journal of Social Work Values and Ethics, 8, 1.
- Cross, T. (2007, September 20). Through indigenous eyes: Rethinking theory and practice. Paper presented at the 2007 Conference of the Secretariat of Aboriginal and Islander Child Care in Adelaide, Australia.
- Government of Canada (2007, December 17). Rediscovering Blackfoot Science, How First Nations Helped Develop a Keystone of Modern Psychology, Social Sciences and Humanities Research Council. Accessed on 26 April 2021.
- Grossberg, Lawrence (2018) Under the Cover of Chaos. London: Pluto. P. 14.Seymour, Richard (2024) Disaster Nationalism. London: Verso bookshttps://www.versobooks.com/en-gb/products/3147-disaster-nationalism?srsltid=AfmBOoqcPIU7egy9FWPvN0dDzKv2FC1oTemAGwcsZKImmuuNnPCv_9B-

Will Stronge is the Chief Executive of the Autonomy Institute and co-author of Post-Work: What It Is, Why It Matters and How We Get There?